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Web Design Redesign: 45% Conversion Rate Increase

Client: TechFlow Solutions

// THE CHALLENGE

DIAGNOSIS

B2B SaaS company with outdated website. Conversion rate was 2.1%, losing $2M in potential annual revenue.

// THE TREATMENT

PRESCRIPTION

Complete website redesign with focus on user experience, clear value proposition, improved CTA placement, trust signals, mobile optimization.

// THE OUTCOME

RECOVERY

In 3 months: 45% conversion rate increase (2.1% → 3.05%), 120% increase in qualified leads, $500K additional annual revenue, 60% reduction in bounce rate.

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